Real Creators. Measured Like Ads.
We run creator programmes for apps and software: 5 to 15 real creators posting across TikTok, Instagram, and YouTube, reported against what you pay for ads.
Working with creators who have worked for
TikTok Ads






How it works
One System, From Research to Results.
We find the right creators, get them posting everywhere, and report live on what it costs you to be seen.
Your brand
Creator profile
01
Research and Sign
We spend week 1 learning your product and buyers, then find, vet, and sign creators who look like your customer.
This month
3 platforms02
Post Everywhere
Every creator posts on TikTok, Instagram, and YouTube, so each video gets 3 chances to be seen.
Cost per 1,000 views
Live03
Track and Report
Views, clicks, and sign-ups for every creator, tracked live and compared with what you pay for ads.
Results
Views That Compound Every Week.
From our live programme with Juno, an AI software brand. Four creators started posting in the second week.
Case study
AI software, live programme
Weekly views
78,074 views in the first month, across TikTok, Instagram, and YouTube.
Creator A
Top creator in the first month
Total views
Best single video: 4,550 views on Instagram.
Creator B
Strongest on YouTube
Total views
YouTube outperformed the other platforms, so the next briefs lean into it.
Six-month forecast
At 12 creators
Expected views
Before any viral video or audience growth, which only push it higher.
Juno creator programme, 4 September to 3 October 2026. Forecast assumes no viral video and no audience growth.
What's included
Everything a Creator Programme Needs.
Creator checks
Vetted on 5 Checks
Every creator is judged on their work and fit, not their follower count.
@maya.builds
yourbrand.com/maya
A Link in Bio for Every Creator
Personalised pages, so you see visits and sign-ups per creator, not just views.
Leaderboard
This monthCreator Leaderboards
See who's driving views, then put more behind what works.
October payouts
Per videoPaid Per Video, At Cost
You only pay for videos that went live, with no markup on creator fees.
October hooks
Report"I could literally kiss the business owner that showed me this."
Monthly Hook Reports
What worked, what to retire, and new hooks for every creator to test.
Creator community
A Private Creator Community
Briefs, brand kit, and weekly feedback in one place, so creators stay on message.
Usage rights
IncludedUsage Rights Built In
Run any video as a paid ad without going back to the creator.
CPM vs your ads
LiveMeasured Against Your Ads
Cost per 1,000 views, side by side with what you pay Meta and TikTok.
Who it's for
How Will You Work With Us?
Your CPM today
-[X]%Already Running Ads?
Share your current CPM and we'll show you how creators compare.
Benchmark my CPMMonth by month
Live From Month 2. Compounding by Month 6.
Month 1
Research and Secure
Learn your product and buyers, then sign the creators.
Month 2
Go Live
Creators start posting on all 3 platforms.
Month 3
Full Month
Every creator live. The first real read on CPM.
Month 4
Swap
Replace the 2 or 3 creators who aren't working.
Months 5 to 6
Run and Compound
Double down on the hooks and creators that win.
A 3-month minimum, so you get a full month with every creator live before you decide what's next.
Who runs it
Programme Managed by the Founders of Regeneration.
Regeneration is run by Holly Brister and Taylor Ashley. Between us, we bring a background in influencer marketing and luxury brand marketing, and we run every creator programme ourselves, from the first shortlist to the live numbers.
Pricing
Start With 5 Creators. Scale From There.
Starter
5 creators, 150 videos a month
£2,650/month
Management fee
- Research, creator profile, and hooks
- Sourcing, vetting, and contracts
- Onboarding calls for every creator
- Private creator community
- Live reporting and monthly hook report
Growth
10 creators, 300 videos a month
£3,450/month
Management fee
- Everything in Starter
- Weekly creator feedback
- Creator swaps from month 4
- Monthly strategy call
Enterprise
15+ creators, 450+ videos a month
Let's talk
Priced to your programme
- Everything in Growth
- A dedicated programme lead
- Custom reporting
- Multiple markets
Management fee shown. Creator costs are paid at cost, per video, with no markup. Usage rights included. 3-month minimum. Prices exclude VAT.
Coming next: AI creators. Your own AI creators, built and run by us, alongside your human creators. Priced on request.
Ask about AI creatorsQuestions
The Things People Ask First.
How many creators do we need?
5 is the minimum. 10 to 15 gives room to swap the 2 or 3 who aren't working by month 4, while the rest keep posting.
How long before we see results?
Month 1 is research and signing creators. They go live in month 2 and are fully live from month 3. Programmes run for at least 3 months, so you get a full month with every creator live before you decide what's next.
How are creators paid?
Per video, at cost, with no markup. You only pay for videos that actually went live.
Who owns the videos?
Usage rights are built into every creator's terms, so you can repost any video and run it as a paid ad without going back to the creator.
Do we need to be on TikTok?
No. Creators post on their own accounts across TikTok, Instagram, and YouTube. We can repurpose the best videos onto your channels too.
We already run paid ads. Is this different?
Yes. It's content people choose to watch, posted by real people. Share your current CPM and we'll show you, over the programme, how creators compare.
For creators
Make Videos for Apps People Actually Use.
We work with tech and software UGC creators who can explain a product clearly and make it look worth trying. Tell us about you and we'll be in touch when a brief fits.
Tell us what you're trying to achieve.
We'll come back and let you know if we're a fit, then put a content strategy call in the diary.